Media & Communication
An assessment of how media impacts brand as well as influences consumer behavior is key to our success journey This is why we have considered the use of specific media and communication tools targeted at generating the required buzz created from media and its main channel of occurrence which is online. We assist clients in Optimizing its media investment by thoroughly understanding the media landscape. We also Benchmark our results against local competition and specific industry where possible which serve as a means of measuring the performance of client’s media and creative agencies.
Generation of credible data for effective media decision making and campaign learnings and Measurement of campaign performance and ROI across all major media channels including sponsorship. This performance indices will be triangulated with research metrics as well as internal inputs, e.g. Frequency of flighting, spend, SOV, etc
Qualitative
Understanding the main function of Qualitative; wide contextual understanding of the category and its dynamics + Generating High quality attributes. We at Yest & Spoc gain deep dive insights into the consumer lifestyle and behavioral patterns. So therefore, our Qualitative team generate not just attributes that can be associated with a brand but also identify the underlying psychological and sociological forces at work for your brand.
We proceed further in asking deep questions about the category, drawing expert points of view and getting underneath standard consumer comments.
Retail & Distribution
In order to Maintain share and Monitor performance so as to be able to generate strategic and tactical trade marketing decisions which in-turn generate immediate revenue benefits. Yest & Spoc Retail & Distribution offer provides calculated and monitored total market size in the form of client’s performance and competitors diagnosed vis-a-vis category development trends.
We can provide the Trend scores on KPIs and track ongoing strength and weakness of client’s distribution strategy vis-a-vis competition.
Innovation & Creative Development
Basic understanding of path to growth have not changed, however, realising them has become more complex. Growth can only come from existing customers spending more, or attracting new customers with existing products and services. It comes from innovating into new areas with new products or services or taking existing products and services to new markets (new geographies or categories).
We help our clients identify real innovation opportunities that will grow its business portfolio rather than cannibalise existing brands.
Monitoring & Evaluation
Our M&E operation covers a wide range of activities and requires data collection in a periodic and regular frequency. This is used to guide business decisions during the project evaluation journey. We also track the progress of various assessment impacts through our monitoring exercise which can provide quantitative and qualitative data useful for designing and implementing project evaluation. Overall, an establishment of the performance and result of our baseline data and appropriate indicators is required in the process of our M&E exercise.