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Country Manager – Yest & Spoc Nigeria

Oyelaja Oluwaseun

Experience & Activities

A meticulous strategist and business consultant who undertakes complex assignments, meets tight deadline and delivers superior assignment. Seun Possesses practical knowledge in research (market and social research) and applies strong research planning and analytical skills to inform client’s management of key trends. A graduate of the prestigious Obafemi awolowo University Ile Ife for both Undergraduate and Post graduate studies in Demography & Social Statics and Masters of Business Administration. His core competencies include; Business Intelligence and analytics. Project Management. Statistical Analysis. Market Analysis. Strategic Planning. Forecasting. Market Sizing and Leadership.

With over a decade of Market & Social research experience, Seun currently leads a dynamic team of research experts in managing clients’ business decisions at Yest & Spoc Nigeria. Prior to joining Yest and Spoc, he worked as an Account Manager at  TNS Nigeria (now Kantar), a multinational and global leader in customized research.

His current and past experience has seen him advice clients across FMCG, Telecoms, Finance and Advertising with key emphasis on leading brands like Interswitch, MTN, Etisalat, P&G, FMN Plc, ARLA Foods, GBFoods, AXA Mansard, Insight Communications,  etc.

He currently serves as the President of the market research industry association (Nigerian Marketing Research Association, NiMRA) where he has significantly made giant milestone achievements with its revenue generation, networking sessions and growth in its corporate and individual members database.